1. 桌面启动 & Home首页 & DiDi Préstamos 产品页
0s - 65s- 手机桌面可见 DiDi Finanzas 图标（橙底白D字）及多款墨西哥现金贷竞品App（Credmex、Fortaprest、MexiCash、HolaFina、OKDinero、TALA、Pla Pla等）
- Home 首页（西班牙语）：DiDi Préstamos 蓝色Banner（Tasa mensual: +3.5%，Monto máximo MXN$46,800 + "Ver límite"）
- DiDi Card 橙色Banner：Respaldada por Mastercard y sin anualidad，MXN$58,800 + "Solicitar"
- Event 营销区：Crédito rápido y seguro / Tarjeta de crédito sin anualidad / Comparte 0% con amigos
- DiDi Préstamos Tab 产品详情页（英语）：Trusted by 10M users | BSI certified
- 额度 MXN$200 ~ MXN$46,800，Daily Rate 0.12%
- ⚡ Only 3 minutes + 蓝色 "Ver límite" CTA 按钮
- Loan Estimate > 入口链接
- Offer Details 四大卖点：Fast Approval (2min) / Repay Flexibly / Great Value (3.5%+) / Reliable (millions of customers)
- 底部Tab栏：Home / DiDi Préstamos / DiDi Card / My Profile
02 · 30s · DiDi Préstamos
2. Loan Estimate 贷款试算 & 利率对比
77s - 461s- Loan Estimate(MXN$) 页面：标题 "This estimate is provided for reference only and won't result in an actual loan"
- Requested Loan Amount 滑块：MXN$200 ~ MXN$100,000
- Loan term 滑块：1 month(s) ~ 6 month(s)，当前选中 3 month(s)
- Repayment Method 两个选项卡：Biweekly ("Less stress") / Monthly ("More convenient")
- Monthly Interest Rate / Interest Amount 区域（加载动画）
- 底部说明：Final credit limit may vary... / Choose payment due date... / Average CAT is %, excluding tax
- 蓝色 "View Results" 按钮
- 利率对比表：Our Best Rate 3.5% / MXN$763 (Lower标签) vs Our Average Rate 8.0% / MXN$1,744
- 底部营销弹窗："Interest rate as low as 4%" + 柱状图对比（竞品35%、22%、6.3% vs DiDi 4%）
- "With DiDi Préstamos, you're 90% more likely to get approved than at a bank"
- 申请流程中再次进入 Loan Estimate：Requested Loan Amount 显示为 0（额度未激活状态）
- 调整参数后（金额滑块低位、Loan term 6 months、Biweekly）弹出 Details + Repayment Plan Sheet
- Details：Interest Amount MXN$3,250.33 + Services Fee MXN$2,695.00
- Repayment Plan 分期明细（Biweekly）：17 AGO. MXN$2,977.51（Principal $2,333.33 + Total Fees 644.18）/ 31 AGO. MXN$2,901.73（Principal $2,333.33 + Total Fees 568.40）/ 17 SEP. MXN$2,901.73...
- "Total Fees >" 链接入口查看费用明细
06 · 77s · Loan Estimate
预算
试算计划
23 · 439s · Total Fees
试算挽留
3. DiDi Préstamos 产品页 & 申请流程入口
146s - 199s- 返回 DiDi Préstamos 主产品页：完整展示 Offer Details + FAQ 区域
- FAQ 入口：Payment dates and credit conditions / DiDi Préstamos Interests rate / Help Center
- 点击 "Ver límite" 蓝色CTA按钮进入申请流程
- 进度条 90% + "Get a credit limit of up to MXN$46,800"
- 身份信息页：Enter your information from your INE to help us get to know you better
- 表单字段：Your Name / Father's Surname
- Place of Birth 底部选择器：墨西哥各州列表（Ciudad de México / Aguascalientes / Baja California / Chiapas / Chihuahua / Coahuila...）
09 · 146s · Préstamos产品页
10 · 151s · FAQ区域
问卷收入
问卷用途
11 · 199s · INE信息填写
4. INE 身份信息填写 & CURP 验证
202s - 377s- 进度条 90% + "Get a credit limit of up to MXN$46,800"
- 标题："Enter your information from your INE to help us get to know you better"
- 表单字段：Your Name / Father's Surname / Mother's Surname / Sex (Male/Female) / Place of Birth (下拉选择墨西哥各州) / Date of Birth (日期滚轮选择器) / Email
- Date of Birth 选择器：日/月/年三列滚轮 + Confirm 按钮
- CURP 验证区域："Great! Confirm your CURP to continue"
- CURP 格式校验：无效值提示红色 "Please enter a valid CURP"
- "Where can I find my CURP?" 帮助弹窗：引导至 gob.mx/curp 官方查询网站（附网页截图预览）
- 正确CURP填写后自动生成 RFC 编号（CURP前10位 + 校验码）
- 提交后安全弹窗："Did you change your phone number?" - 检测账户关联号码(155····930)，引导更新
- 蓝色 "Update My Number" 按钮
12 · 202s · Date of Birth
CURP验证
15 · 279s · CURP查询引导
错误表单完成无法提交
主流程挽留1
18 · 406s · 表单完成+RFC
17 · 377s · 手机号验证弹窗
5. 退出申请挽留弹窗
473s- 背景仍为INE表单页面（90%进度，字段已填完）
- 用户试图退出申请流程，触发底部挽留Sheet弹窗
- 弹窗标题："Why do you want to end your loan application?" + 右侧蓝橙色文件/笔插画
- X关闭按钮
- 两个退出原因选项（单选）：
- ① "The app says my CURP is already in use"
- ② "I changed my phone number and can't make an application"
- 底部叠加 CURP 帮助提示："Where can I find my CURP?" — "The CURP you entered is invalid. You can get your genuine and valid CURP in one of the following two ways"
- "We recommend finding your CURP on your INE, which will be used in the following steps"
25 · 473s · 退出挽留弹窗
26 · 483s · 挽留选项+CURP帮助
27 · 493s · CURP官网引导
6. FAQ 详情 - Payment dates and credit conditions
550s - 553s- 页面标题："Problem Description" → "Payment dates and credit conditions"
- Q1（橙色）"Can I change my credit payment dates?" — 答：目前无法更改还款日或申请延期("there is currently no way to change payment dates or request an extension for your loan")；建议尽可能还款，利息按未还余额计算
- Q2（橙色）"What is late interest?" — 逾期利息说明，建议尽快还款防止利息每日累积
- Q3（橙色）"Why did my payments increase?" — 原因：前次还款不完整（零头余额产生利息）/ 申请了新贷款（多笔贷款还款合并计算）
- 底部 "Thanks for your feedback" 绿色勾 toast 提示（用户反馈交互）
- 另一FAQ页 "Taxes and comissions" → "What are the fees and interest rates for a Personal Loan?"
- 贷款成本构成：Interest rate（2.X%~X%/月，个性化）/ Registration fee（每笔申请收取）/ Total Effective Cost CET（利息+注册费总和）
- 💡 "Guaranteed transparency" — 可在App内模拟条款并签约前查看完整合同
- 底部 "Thanks for your feedback" + 😊 笑脸 反馈交互
35 · 550s · FAQ:还款日期
36 · 553s · 产品页下半段
37 · 559s · FAQ:利率费用
7. Help Center 帮助中心
562s - 581s- 页面标题（截断）："How can we help you today?"
- Recommended Reading 横向卡片：蓝色卡片 "DiDi Préstamos account recovery"（思考人物插画）/ "DiDi Préstamos repayment..."
- 分类Tab栏：Application（选中，蓝色下划线）/ Credit Limit / Withdraw
- Application 分类 FAQ 列表（蓝色?图标 + > 箭头）：
- ① DiDi Préstamos account recovery
- ② DiDi Préstamos Interests rate
- ③ DiDi Préstamos application
- ④ Documents verification process
- ⑤ Identity Verification SMS
38 · 562s · Help Center
8. 返回 Home 首页 & 退出挽留弹窗（第二组选项）
608s - 628s- 返回 DiDi Préstamos 产品页（同 Section 8 内容：Trusted by 10M users, MXN$200~46,800, "Just One Step Left" 99%）
- 产品页下半段 FAQ 区 + Featured Comments 用户评价：Mariana — "I'm super satisfied! Great service! This is my third loan. I'll use DiDi Préstamos in the future..."
- 触发退出挽留弹窗（第二组选项，与 Section 7 不同）：
- "Why do you want to end your loan application?" + 选项：
- ① "I'm worried that my application will be rejected"
- ② "I don't want a loan right now"
- 返回 DiDi Finance Home 首页（英文版）：
- DiDi Préstamos 蓝色Banner：Monthly rate 3.5%+ / Max credit limit 46,800 + "Apply"
- DiDi Card 橙色Banner：No annual fee / Max credit limit 58,800 + "Continue"
- Event 营销区：Crédito rápido y seguro desde tu celular, sin papeleo / Sin anualidad de por vida / Solicita tu tarjeta y obtén hasta 6% de...
- Home 下半段 Event 轮播：另一张 "Comparte 0% de interés con amigos y consigue 100 MXN$" + "Saber más"
- Featured Comments：Jorge — Autónomo，⭐⭐⭐⭐⭐ "Ideal para emergencias"
42 · 614s · FAQ+挽留弹窗
44 · 623s · Home首页(EN)
关键发现总结
- 双产品线并行：DiDi Préstamos（现金贷，MXN$200~46,800）+ DiDi Card（信用卡，MXN$58,800），共享 Home 首页入口
- 多语言混合：首页/产品页英西混排，FAQ详情以英文为主，营销文案偏西班牙语
- Loan Estimate 试算工具：支持金额/期限/还款方式（Biweekly/Monthly）模拟，展示利率对比优势
- 申请流程（Préstamos）：INE身份信息 → CURP验证 → RFC自动生成 → 手机号确认，进度条90%~99%
- 退出挽留策略丰富：Préstamos 至少2组选项（CURP/手机号类 + 担心被拒/暂不需要类）
- Help Center 结构完善：分类Tab（Application/Credit Limit/Withdraw）+ Recommended Reading + FAQ详情 + "I Still Need Help" 联系客服
- 信任体系：Trusted by 10M users / BSI certified / Safe / 24/7 support
- 社交证明：Featured Comments 真人评价（Alejandra、Mariana、Jorge）+ 星级评分